Direct mail is considered by many to be a wasteful activity.

At Severnprint we are in-tune with the movement towards targetted, smaller mailings which make the recipient feel that the item they are receiving is valuable.

To do this the data quality has to be just right. This is usually our customer's area of expertise but we can help by applying various checks to avoid duplication, to remove those who have indicated they dont want to receive any direct mail and other checks.

Once correct, the data can be used to incorporate into a digitally printed piece - photos and text can be varied according to the recipient as well as the address details. The data may also be used to address using window envelopes or ink-jetting directly on the outside of the envelope or as a carrier sheet inside a poly wrapped pack.

Whichever way we can help.